
Hi, I’m Angela, your expert cannabis copywriter.
I’ve been writing strategic copy for cannabis and CBD since 2019. In cannabis industry years, I’m practically an old-timer.
I’m here because six years ago it was painfully obvious to me that cannabis brands were having to work with marketers who didn’t know the industry, let alone the plant. Brands would boast they were for “anyone who smokes weed” and package their products as if “anyone” was specifically a Chong-level stoner.
Since then, I’ve helped 50+ cannabis brands shift their focus from “anyone” to a proper target audience, securing that audience’s loyalty and repeat business.
I’d love to help your cannabusiness do the same. Click here if you’re ready to start the conversation.
“We've seen a 35% increase in the number of pages viewed on a visit to our site, as well as a 17% increase in total time spent.”
“Our cannabis company was undergoing a brand refresh and needed updated website copy to match our new approach. Angela took the time to get to know our needs, our new brand, and our goals and created compelling copy that represented our updated voice. Since then, we've seen a 35% increase in the number of pages viewed on a visit to our site, as well as a 17% increase in total time spent on the site. I know Angela's copy played a big part in that bump. I definitely recommend her to any dispensaries looking for a copywriter!”
-Chapman Dickerson, CEO & Board President, Bask Dispensary, MA
Services
WEBSITE COPY
Tailored website copy establishes your brand’s voice and authority in this space.
When a customer lands on your website, they should immediately understand this brand is for me or this brand isn’t for me. I’ll work with you to narrow down who your target audience is so we can tailor your website specifically to their wants and needs.
pROMOTIONAL EMAILS
Compelling email sequences turn curious consumers into repeat customers.
Your website copy hooks consumers who vibe with your brand. They’ll want to hear more from you. I’ll develop a welcome email sequence to nurture their interest, earn their follow on social, and secure their first purchase. We’ll continue to stay top of mind with regular emails.
BLOG CONTENT
OPTIMIZED BLOG CONTENT GETS MORE EYES ON YOUR WEBSITE AND SUBSCRIBERS ON YOUR EMAIL LIST.
Blogs are crucial because they can effectively earn organic growth without algorithm interference. I’ll design a content strategy based on your ideal customer(s) that will entice and educate them while securing more people like them through strategic SEO.
Other Cannabis Copywriting Services
Product descriptions
Strain descriptions
Press releases
Ghostwriting
Editing/proofreading
“The first email campaign I did with her garnered a 43.4% open rate and a 6.4% click-through rate.”
“I worked with Angela on email campaigns for my own company as well as a website project for one of my clients. On all fronts, she delivered high-quality work that needed minimal edits. She always hits her deadlines and turns in work that's truly reflective of the brand she's writing for. The first email campaign I did with her garnered a 43.4% open rate and a 6.4% click-through rate. I highly recommend Angela to anyone in the cannabis industry in need of marketing support!”
-Ann M. Brum, Founder & CEO, Joint Venture & Co., MA
PROJECTS
Here’s a peek at some of my recent work.
Schedule III Will Bring New Opportunities to the Pre-Roll Industry
Recent article in Ganjapreneur
If It Isn’t Rolled, Is It Even a Pre-roll?
Recent article in Ganjapreneur
Improving Post-Surgery Life With the Help of Medical Marijuana
Here’s How We Can All Reimagine 420 This Year, in Collaboration with Caliva
Updating Bask’s Website Copy To Showcase Their New Brand Voice
Creating New Website Copy for MaryJae Modern Cannabis Experience
Expanding VidaCann Medical Cannabis Dispensary’s Blog
More Than Medicine: Other Benefits of Legalizing Cannabis
The Positive Effects of Cannabis on Your Relationship
CLIENTS
Click the arrow to the right to read more kind words from cool people.