Grow your business with a dynamic cannabis content strategy
Position your dispensary as a trusted resource through well-researched blogs and videos.
Improve your Google ranking through search engine optimization.
Grow your business with regular, shareable content online and in-store.
Let’s talk strategies. Right now, they’re changing—rapidly. You just had to transition most of your business from taking place inside your dispensary to taking place outside your dispensary. And whether that means curbside pick-up or no-contact delivery, your business must be active online to survive.
High Standard Copy and Onward Content can build that content strategy for you. With our help, your content strategy will:
GROW YOUR BUSINESS & BRAND
by keeping your dispensary, brand and products in front of your customers.
EDUCATE & INFORM CUSTOMERS
of necessary information about your products, business, and current safety procedures.
ENGAGE WITH YOUR COMMUNITY outside your dispensary since you’re no longer getting a lot of one-on-one time with people inside your dispensary.
After all, loyalty stems from knowledge.
If customers know they can turn to your business for trustworthy and helpful information, they’ll turn to you for their product needs as well.
What is a dynamic approach to cannabis content strategy?
Taking a dynamic approach to your cannabis content strategy means utilizing multiple types of content and communication outlets. In an industry like cannabis, where you don’t have access to traditional marketing outlets, it’s imperative you take advantage of the avenues you do have. Avenues like your in-store signage, your website, blogs, promotional emails, and social media. (Yes, social media is possible for cannabis businesses!)
It’s Memorable
It uses words + videos to trigger the reader’s short-term and long-term memories, ensuring higher retention of your branded content.
It’s Comprehensive
It speaks clearly and directly to your entire online audience: the skim-readers, the information-diggers, and Google.
It’s Integrated
It’s in front of your customers whether they’re in-store or online through signage, social media, emails, and your website.
It’s Engaging
It answers your customers current cannabis questions, positioning your brand as a trusted and reliable resource.
With High Standard Copy and Onward Content, it’s easy.
Studies show that combining text with visuals is nine percent more effective than text alone when testing immediate comprehension and 83 percent more effective when the test was delayed.
High Standard Copy and Onward Content capitalize on this science by creating content strategies that incorporate High Standard Copy’s search-engine-optimized copy and Onward Content’s white-label-ready cannabis video library.
What does that look like? Take a look at an example email below.
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Take a dynamic approach to your content strategy with High Standard Copy and Onward Content.
We can help you leverage the power of your dispensary’s web presence with well-written blogs, emails, social media posts, and website content all paired with shareable and informative videos.
High Standard Copy
High Standard Copy is a cannabis copywriting and marketing company that writes website copy, blogs, emails, social media posts, product descriptions, and anything else you might need. We get people to your door, your website, your blog—wherever you want them—through well-written copy laced with search engine optimization (SEO). One of the best ways to position yourself as an expert source is by being at the top of Google search results. Our copy helps get you there.
Onward Content
Onward Content is a cannabis video production company with a white-label-ready library full of videos for your dispensary waiting room, your website, and your social media. That includes cannabis educational videos, how-to videos, and videos on current cannabis laws and regulations. Plus, we can create customized videos specific to your business too.
Ready to do less to earn more?
Schedule your free consultation with us now to learn how the right content strategy drives sales, builds strong relationships with customers, and creates a loyal following.
